Lonely men are driving an online astrology boom In today's WIRED DAILY , we explore why lonely men are driving an online astrology boom and look at the lessons we should have learned from Japan's overworking culture . Japan's Karoshi culture was a warning. We didn't listen Thirty years ago when Keio University sociologist Junko Kitanaka first started to study Japan's culture of working oneself to death, it was considered a novelty overseas. In the 1990s, stories of mostly middle-aged businessmen working so many hours that they would drop dead from a bodily failure, or opt to end their lives rather than return to the office, were received outside Japan as a peculiar cultural phenomenon. ...